Abazias Educates Consumers

While in Hawaii, Brit and Nick talked quite a bit about marriage. I think we’re all sure that it’s going to happen. It’s just a question of when. And where.

I know Brit wants a diamond engagement ring. I understand that because I remember how I’d picked out the one I wanted 3 decades ago. And she has circled quite a few rings in magazines to give Nick hints about what she wants.

I’ve just passed a site onto Brit and will be emailing it to Nick, too. I want them to make sure they know as much as possible about diamonds and how best to make this important purchase. Abazias.com does more than sell diamonds and diamond rings; they educate.

Granted, I love how easy it is to choose your diamond cut, your price range, carat size, clarity and color. I love that you can use their website to build your own unique ring. But the section of this site that sets it apart from every other diamond site I’ve seen is the Diamond Education pages.

I always have a good feeling about companies that are willing to keep the marketing buzz words at a minimum while focusing on educating the consumer. I like being educated. Abazias.com offers the usual information on the 4 C’s and the difference in their own diamonds but also give an interesting History of the Diamond and even a nice article about Diamond Politics. I don’t think I’ve ever seen a diamond site give such a thorough commentary on diamonds. Well done, Abazias!

I realize that many people are leery about making such a sizable purchase online. Abazias knows that, too, and offers an extensive FAQ that addresses this concern as well as other questions. They’ve also gone the extra mile to offer a list of certified independent appraisers from across the country. It seems that they’ve gone beyond the minimum requirements to assure the quality of their products and the integrity of their company.

I feel much better about Nick and Brit making such a big purchase now that they have this great resource. I just hope Brit lets me help her design her ring. I’ve already designed a few as a test run and I think I’ve got some great samples to show her. Oh, okay, I’ll let her do it herself. I guess I’ll just have to design an anniversary ring for me.

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